WhatsApp revolutionized user onboarding by simplifying the signup process to just a phone number, eliminating the need for emails and usernames. This approach not only made the app feel familiar and user-friendly but also leveraged existing social graphs, allowing users to connect with friends instantly and creating viral growth through natural invitation mechanics. As a result, WhatsApp achieved rapid user acquisition and established a standard onboarding flow that many messaging apps now follow.
whatsapp โ
onboarding โ
user-acquisition โ
+ strategy
virality โ