Oat Cult is an innovative overnight oats brand that embraces bold aesthetics and creativity to redefine health food. Co-founder Ben da Costa explains how they aim to create a sense of community around their products, making healthy eating fun and engaging for consumers, particularly Gen Z. The brand's unique approach challenges traditional norms in the wellness industry and emphasizes the importance of creativity in marketing.
Burnout is prevalent in the creative industries, but it can be managed with effective strategies. The article shares community-sourced tips and mindfulness techniques, such as Japanese walking, to help creative professionals protect their mental well-being and regain their passion for work.