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This webinar discusses how CTOs and CHROs can work together to improve AI adoption and achieve better business outcomes. Despite significant investment in AI, most companies aren't seeing a return on that investment. The session will cover strategies for enhancing collaboration and driving meaningful innovation.
The webinar focuses on translating marketing metrics into understandable terms for non-marketers, emphasizing effective communication of impact and return on investment (ROI). It aims to equip participants with strategies to convey marketing data meaningfully to stakeholders who may not have a marketing background.