Microsoft’s NLWeb project aims to revolutionize website interaction by transforming standard web pages into conversational interfaces powered by natural language processing. By allowing users to engage directly with content on sites, NLWeb enhances information searchability and user experience, with notable early adopters including Shopify and Tripadvisor. The initiative is designed to be technology agnostic, ensuring accessibility across various platforms without the need for additional applications.

Microsoft is launching a project called NLWeb, aimed at integrating more chatbots into webpages to enhance user interactions and streamline online experiences. The initiative focuses on making it easier for businesses to deploy conversational AI on their sites, potentially transforming customer service and engagement.