The article discusses the resurgence of footer optimization in web design, likening it to trends from 2003. It emphasizes the importance of using footers strategically to improve user experience and SEO, encouraging marketers to experiment with various footer elements to enhance engagement.

Figma Sites, a new tool allowing designers to create websites directly from Figma, is criticized for producing poor-quality, poorly structured code that lacks semantic meaning and accessibility. The author argues that while the tool promises ease of use, it ultimately falls short of delivering production-ready websites, suggesting that designers should demand better and be critical of such tools.

ChatGPT has launched a new web browser called Atlas that enhances user experience by summarizing sites, pulling out stats, and answering questions. Marketers need to optimize their websites for this AI-driven tool to stay competitive, as Atlas is expected to become widely adopted and change web design and SEO practices significantly.