This article outlines 11 frequent mistakes ecommerce businesses make, from ignoring audience insights to neglecting customer service. It emphasizes the importance of learning from errors and adapting strategies to improve sales and customer experience.

ChatGPT has launched a new web browser called Atlas that enhances user experience by summarizing sites, pulling out stats, and answering questions. Marketers need to optimize their websites for this AI-driven tool to stay competitive, as Atlas is expected to become widely adopted and change web design and SEO practices significantly.