Visa has launched the Trusted Agent Protocol to facilitate secure AI-driven transactions for users and merchants, addressing the challenges of agent-driven commerce. Developed in collaboration with Cloudfare, the protocol aims to distinguish trusted AI agents from malicious entities, enhancing trust in AI-initiated payments. Visa is collaborating with various partners to ensure seamless and secure transactions in the evolving landscape of AI commerce.

Cloudflare has joined forces with Visa, Mastercard, and American Express to establish payment frameworks for AI agents that autonomously conduct transactions. This collaboration aims to secure the burgeoning “agentic commerce” economy, enabling AI systems to make purchases on behalf of users using programmable money like stablecoins.

Visa has launched the Trusted Agent Protocol (TAP), a framework designed to ensure secure interactions between AI shopping agents and online merchants. By implementing cryptographic verification, TAP allows merchants to distinguish between legitimate AI bots and malicious ones, significantly enhancing the safety of AI-driven commerce. This protocol is developed in collaboration with Cloudflare and requires no-code integration for merchants, making it accessible for widespread adoption.