This article details how Instagram for iOS now supports Dolby Vision and ambient viewing environment (amve) metadata to improve HDR video playback. It outlines the technical challenges faced during implementation and the steps taken to ensure a better viewing experience across different devices.

Instagram introduced the IGTV app, designed for sharing and watching long-form videos. Users can create channels, follow their favorite creators, and explore content in a dedicated space. The app aims to enhance video experiences on the platform.

Meta is launching a dedicated Instagram Reels app for smart TVs, starting with Amazon Fire TV. This move allows users to watch short-form videos on larger screens, aiming to capture a share of the growing social video audience competing with platforms like YouTube and Netflix.

Instagram has improved its Reels Camera based on user feedback. The new features include customizable touch-ups and support for longer video formats, aimed at enhancing usability for creators like @mirandamorey_.

Instagram is currently testing a picture-in-picture viewing mode specifically for Reels, allowing users to watch videos while navigating other parts of the app. This feature aims to enhance user experience by making it easier to multitask while engaging with content. The testing phase is expected to gather feedback before any potential rollout to all users.