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Disney announced a new vertical video format for its platforms, inspired by TikTok, to enhance user engagement across various content types. They also introduced tools for advertisers, including a video generation tool and a measurement system to improve campaign effectiveness.
The article discusses Netflix's recent exploration of a TikTok-style vertical video feed within its mobile app, aiming to engage users with short, snackable content. This move reflects a shift in Netflix's strategy to compete with social media platforms for viewer attention and enhance user experience.