Design principles are essential for UX teams to streamline decision-making and maintain a user-centered approach across projects. The article outlines a simple process for creating effective design principles that involve stakeholder input and promote consistency within the organization.

In today's digital economy, user experience (UX) is essential for driving profitability and customer retention, yet many CEOs and CFOs still overlook its importance. Companies investing in UX see significantly higher returns, and poor design can lead to costly customer churn, especially in sectors like SaaS, banking, and healthcare. To remain competitive, leaders must integrate UX in decision-making as a strategic investment rather than an operational cost.