Netflix is launching a new TV experience designed to enhance user interaction with a more intuitive and modern interface. Key features include improved content discovery, better recommendations based on user preferences, and an upgraded mobile search option utilizing generative AI. The changes aim to elevate the overall viewing experience and maintain Netflix's edge in technology and entertainment.

Netflix is rolling out a significant redesign of its TV app, featuring a new top navigation bar and enhanced recommendation features. The updates include a shift to a "My Netflix" section, generative AI search capabilities, and vertical video clips for mobile users, all aimed at personalizing the viewing experience.