Josh Woodward leads Google’s Gemini app, a key part of the company's AI strategy, as it competes with rivals like OpenAI. His focus includes balancing rapid innovation with ethical considerations in AI development. The Gemini app has seen significant user growth and new feature launches, including the popular Nano Banana.

This article examines the evolving landscape of large language model (LLM) adoption, highlighting changes in user demographics and usage patterns. While growth continues globally, particularly in countries like India, the focus is shifting from standalone LLMs to integrations in widely-used applications like Google Search and Meta’s platforms. The piece also notes that many users are leveraging AI for work without employer-provided access.

Meta reported a 25% increase in revenue for Q4 2025, driven by a surge in ad impressions and prices as it leverages AI in its advertising model. The company now has 3.58 billion daily users, reflecting its massive reach in the digital ad market.

Google’s Gemini AI product has seen significant growth, reaching 350 million monthly active users by March 2025, a notable increase from the tens of millions reported last year. Despite this progress, Google still faces a considerable gap compared to ChatGPT’s user engagement. The company's ongoing enhancements and integrations of Gemini into its ecosystem aim to further boost its usage.