The piece argues that modern design has lost its essence due to an overemphasis on processes, frameworks, and data-driven decisions, which dilute creativity and intuition. It calls for a return to the core values of design—humanity, artistry, and emotional connection—to restore its strategic role and impact in the industry. The author critiques both content creators and design leaders for perpetuating a cycle of mediocrity and advocates for a balance between structure and creative risk.