Phygital design merges physical and digital experiences, enhancing user engagement by integrating technology into everyday interactions. This approach has become increasingly prevalent as brands seek to create more immersive and interactive customer experiences. The rise of phygital design reflects a shift towards a more connected and responsive environment in various industries.

The article explores the trend of brands adopting dark mode for their digital interfaces, discussing its potential benefits such as reduced eye strain and improved battery life on devices. It also considers whether implementing dark mode aligns with a brand's identity and user preferences. Insights on user experience and design implications are provided to help brands decide if dark mode is a suitable choice.

A collection of designers expresses their fundamental design beliefs, emphasizing the importance of clarity, user experience, and the value of creativity in the design process. Their insights range from prioritizing functionality over embellishment to embracing mistakes as a pathway to innovation.