The article explores the trend of brands adopting dark mode for their digital interfaces, discussing its potential benefits such as reduced eye strain and improved battery life on devices. It also considers whether implementing dark mode aligns with a brand's identity and user preferences. Insights on user experience and design implications are provided to help brands decide if dark mode is a suitable choice.

"Dark Moding" has emerged as a trend among AI-first brands, characterized by black backgrounds and light text, reflecting a futuristic and intelligent aesthetic. While many companies in the AI space adopt this design language, there are exceptions, prompting a discussion on whether brands should reconsider their color palettes as they pivot towards AI. Marketers are encouraged to assess their audience's preferences, especially given the growing popularity of dark mode among younger and technical users.