Serif fonts are making a comeback in design, moving away from the minimalist sans-serif trend of the 2010s. Brands like David and Comet are using retro typefaces, which evoke nostalgia and warmth, despite some designers criticizing their overuse. The article explores this shift and its implications in the design world.

Saint-Urbain's rebrand of Massi’s Italian deli draws inspiration from personal childhood memories, incorporating playful illustrations and a thoughtful typographic system. The design reflects a blend of cultural heritage and community spirit, creating a unique identity that resonates with customers and enhances their dining experience.