The article discusses the importance of data quality in the context of research for 2025, emphasizing the challenges and opportunities faced by businesses in managing and utilizing data effectively. It highlights emerging trends and strategies that can enhance data integrity and support informed decision-making processes.

Google has launched the Google Trends API, enabling developers to access and utilize Trends data in a scalable manner. The API offers consistently scaled search interest data, time range options, and geographical breakdowns, facilitating research, publishing, and marketing strategies. An alpha testing phase is open for developers to apply for early access.