Victoria Simpson shares her journey from various careers to becoming a passionate email marketer. She discusses the role of AI in enhancing email marketing while emphasizing the importance of creativity and human connection in strategy. Simpson also highlights trends in email design and offers advice for new marketers entering the field.
Brand Insights is a new dashboard designed to help email marketers analyze the email strategies of top brands. Users can access data on subject lines, send times, technical setups, and creative approaches, streamlining competitive research and strategy development. Upcoming features like Email Love Trends will further enhance data aggregation across various industries.