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Google released a playbook to help organizations improve their sustainability reporting using AI. It includes tools for auditing processes, templates for common tasks, and examples of using AI tools like Gemini and NotebookLM for effective reporting. Feedback from users is welcomed to enhance the resource.
The OECD's Crypto-Asset Reporting Framework (CARF) is now active in 48 countries, requiring crypto service providers to report user transaction data to tax authorities. This initiative aims to enhance tax transparency and reduce tax evasion by facilitating automatic information sharing among jurisdictions starting in 2027.
Google is finally addressing transparency issues with its Performance Max (PMax) advertising product, allowing advertisers to access crucial reporting features such as channel-level, search terms, and creative asset reporting. These updates aim to give advertisers better insights into ad performance across various Google platforms, enhancing their control and understanding of campaign effectiveness. The changes are expected to roll out over the coming year, promising more visibility into ad placements and spending.