This article explains how to track AI Overviews, including brand mentions, citations, and traffic. It highlights the challenges due to Google’s lack of transparency and offers practical methods using Ahrefs tools to monitor performance. The focus is on analyzing visibility and understanding content needs to improve AI Overview citations.

Refactoring tracking design is essential for analysts dealing with poor data quality and outdated documentation. The article outlines four strategies to improve event tracking amidst constraints: starting anew (Greenfield), focusing on new features, renovating core events, and leveraging a data warehouse for better event management. Each strategy presents unique challenges and benefits for organizations seeking to enhance their analytics processes.