The article discusses why APIs are not effective tools for managing multi-channel publishing (MCP). It highlights the limitations of APIs in addressing the complexities and nuances of content distribution across various platforms, advocating for more tailored solutions.

The article introduces Figma Sites, a new feature that allows users to create and publish websites directly from Figma. It emphasizes the ease of use and the seamless integration of design and development, catering to designers looking for a streamlined workflow. Users can leverage Figma's design tools to launch fully functional sites without needing extensive coding knowledge.

AI is widely used in content marketing, with 87% of companies leveraging it to create content, resulting in a 42% increase in monthly publishing frequency. ChatGPT is the most popular tool among users, while most companies edit AI-generated content for accuracy, indicating a hybrid approach to content creation that combines human creativity with AI efficiency.