This briefing covers Amazon’s expanded CTV targeting—linking shopping signals and LinkedIn data for measurable streaming ads—alongside an Instacart field test showing stockout warnings boost reorder rates. It also outlines Jack Appleby’s 60/40 “tried & true” vs. experimental content pillar model, Prime Day affiliate tactics, and YouTube’s growing role in B2B demo pipelines, plus quick tips on Google Preferred Sources and avoiding AI in emotional messaging.