After taking the helm just before Steve Jobs’s death, Tim Cook grew Apple’s value from $297 billion to $4 trillion by scaling the iPhone, overhauling manufacturing, and pushing Services. He built a just-in-time supply chain in China, launched products like AirPods and Watch, and prioritized shareholder returns even amid App Store policy debates.

Apple celebrated its 50th anniversary while facing significant challenges in the AI space. The company is shifting its strategy by partnering with Google for AI enhancements to Siri, amid concerns about user data and competition from rivals. Industry analysts suggest Apple must adapt quickly to maintain its relevance in a rapidly evolving technological landscape.

Apple is set to kick off 2026 with the release of the iPhone 17e, new iPads, and updated Macs. CEO Tim Cook discussed various topics, including immigration and AI, during a recent meeting with employees. The company is also scaling back on a significant health service initiative.