This article argues that in an age where AI can generate ideas rapidly, taste becomes the key differentiator in creative work. It emphasizes that while technology can produce options, it lacks the judgment needed to select the best ideas. Understanding and applying taste is essential for originality in a landscape filled with similar outputs.

The article explores the evolving capabilities of AI, particularly in the realms of taste and creativity, suggesting that while AI may surpass humans in skills and pattern recognition, human agency remains a unique advantage. It argues that taste, often considered a human stronghold, may be more replicable by AI than we believe, but the intrinsic motivation and purpose behind human actions are irreplaceable. Ultimately, it emphasizes the importance of human agency in directing technology towards meaningful outcomes.

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