The article discusses the concept of "zero waste" in the context of go-to-market (GTM) strategies, emphasizing the importance of sustainable practices in business operations. It explores how adopting a zero waste mindset can lead to more efficient resource management and enhanced brand reputation. Practical examples and actionable insights are provided for businesses looking to implement these strategies effectively.

Implementing website performance budgets is essential for promoting sustainability in digital projects. These budgets help define limits on factors like page load time and file size, encouraging more resource-conscious design decisions that balance user needs with environmental impact. Involving clients in this process can facilitate meaningful discussions about content relevance and functionality.