Amazon has made its generative AI assistant, Alexa+, available to everyone through a free early access program on Alexa.com. This browser-based version aims to integrate more closely with Amazon’s services and drive Prime subscriptions, though it currently faces performance issues and lacks some promised features.

Netflix is set to introduce interactive mid-roll and pause ads utilizing generative AI in 2026, aiming to enhance advertising experiences for its subscribers. The company reported a significant increase in its ad-supported subscription tier, with 94 million subscribers opting for the lower-priced option since its launch in November 2022.