Flow is a filmmaking platform that uses Google’s generative AI to help users create videos and stories. It allows users to upload their own assets or generate new ones, manage them, and produce cinematic clips. There are subscription plans with different features, including text-to-video capabilities and storage options.

Google has launched Google AI Ultra, a subscription plan priced at $249.99/month that offers the highest access to advanced AI models and tools, including Gemini, Flow for filmmaking, and enhanced capabilities for various creative and research applications. The plan is currently available in the U.S. with a promotional discount for new users, and it promises significant features for professionals and creatives alike.