SiriusXM has launched an ad-supported subscription plan called SiriusXM Play, aimed at attracting new listeners and converting free trial users into long-term customers. The plan, priced under $7 per month, will feature limited commercials and is part of the company's strategy to increase revenue amidst growing competition from other audio platforms. Despite a decline in subscribers and advertising revenue, SiriusXM is focusing on its in-car business and unique content offerings to enhance profitability.

Netflix is set to introduce interactive mid-roll and pause ads utilizing generative AI in 2026, aiming to enhance advertising experiences for its subscribers. The company reported a significant increase in its ad-supported subscription tier, with 94 million subscribers opting for the lower-priced option since its launch in November 2022.