Netflix plans to launch a significant video podcast offering in early 2026. The company is actively approaching talent agents to secure existing shows and has already struck deals with Spotify Studios and The Ringer, aiming to build a library of popular podcasts. They are also in talks with iHeartMedia for exclusive content.

Spotify is actively attracting YouTubers by offering them up to twice the payment for video podcasts compared to YouTube. This strategy is part of Spotify's broader effort to expand its presence in the video podcasting space.

Netflix plans to enter the video podcast market, aiming to capitalize on the growing trend as audiences increasingly prefer to watch podcasts. Co-CEO Ted Sarandos highlighted the blurring lines between podcasts and talk shows, suggesting that video podcasts could be integrated into the platform by 2025.