The article discusses the phenomenon of viewers watching shows that they have never seen before, exploring the motivations behind this trend and its implications for audiences and the television industry. It highlights how streaming services have changed the way people consume content, leading to a diverse viewing experience. Additionally, it touches on the communal aspects of watching these shows in the age of social media.

YouTube is currently the leading streaming service in the U.S., surpassing traditional TV networks in viewership. In response, TikTok and Instagram's parent company Meta are planning to launch their own TV apps focused on short-form content, although they may struggle to compete with YouTube's established long-form offerings. Both companies are exploring strategies to attract older viewers and improve production quality for their TV content.