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Instagram is expanding its TV app with longer-form videos, episodic series and live creator experiences, aiming to compete with Netflix and Prime Video in the living room. The update also brings Samsung TV support, new channels, horizontal video sections and casting from phone to TV.
- Instagram's TV app is expanding beyond short clips to longer-form videos, multi-episode series, and live broadcasts to compete with Netflix and Prime Video, not just TikTok and YouTube
- The app is rolling out to Samsung smart TVs after launching on Amazon Fire and Google TV
- New personalized channels (comedy, sports, specific creators) and horizontal video support aim to make the app feel more like traditional TV
- Casting now lets users send Reels or Saved items directly from phone to TV, and Stories now appear alongside Reels on the TV app