AI is reshaping the landscape of design systems, with practitioners feeling "cautiously optimistic" about its impact. However, there remains a disconnect between leadership expectations and the practical realities of integrating AI into workflows, emphasizing the need to redefine roles and focus on using AI as a tool to enhance design system strategies rather than merely as a means for output production.

AI can enhance content production, but it requires a well-structured workflow, human oversight, and strategic planning to be effective. Companies must decide whether to build these capabilities in-house or partner with experts to avoid pitfalls and ensure quality. A successful AI content strategy involves managing increased complexity and maintaining editorial standards.