Integrating AI into products requires a strategic approach that focuses on real user needs rather than just adding novelty. Companies should assess the value AI brings and design features that genuinely enhance user experience, avoiding the trap of overhyping AI capabilities without delivering tangible benefits.

The article discusses strategies for pricing AI features effectively, highlighting the importance of understanding customer needs and market dynamics. It emphasizes the need for a structured approach to evaluate the value of AI capabilities and to set appropriate pricing models that reflect this value. Additionally, it provides insights into different pricing strategies and their implications for businesses.