The article discusses an effective advertising strategy on LinkedIn that focuses on leveraging employee-generated content (EGC) alongside user-generated content (UGC) and creator-generated content (CGC). By promoting employee posts, businesses can enhance engagement, build trust, and create a more human connection with their audience. The author highlights the importance of this approach and encourages others to adopt it for better results.

The article discusses the concept of legitimacy in various contexts, emphasizing its importance for individuals and organizations in establishing credibility and trust. It examines how perceived legitimacy can influence success and the strategies that can be employed to achieve it. Practical examples and insights are provided to illustrate the dynamics of legitimacy in different scenarios.