Top CMOs highlight the resurgence of events as a key marketing channel post-COVID, emphasizing the importance of having a strategic plan to ensure their success. Effective events require clear goals, alignment between sales and marketing teams, memorable experiences, and diligent follow-up to achieve meaningful connections and measurable ROI.

Proving the ROI of organic social media is crucial for social media managers to secure budgets and demonstrate business impact. This toolkit offers resources such as goal-setting templates, analytics tools, benchmark data, and presentation decks to help quantify and communicate the value of social media efforts effectively.

The article explores the three layers of return on investment (ROI) for AI agents, focusing on their operational, strategic, and transformative impacts on businesses. It emphasizes the importance of understanding these layers to fully leverage AI technology and improve decision-making processes. By analyzing each layer, businesses can better quantify the value generated by AI investments.