This article outlines how eBay transformed online transactions by establishing trust among users. It details the mechanisms, like the feedback system and buyer protection, that allowed strangers to safely conduct business, setting a foundation for modern peer-to-peer platforms. The piece also highlights how eBay's strategies influenced competitors and the broader market.

This article explores how Gentle Monster creates a strong brand identity that resonates with consumers. It discusses various definitions of brand and emphasizes the idea that a brand exists in the minds of its audience. The piece offers insights into effective brand strategies and their financial impact.