This article explores the concept of design maturity and its importance in product organizations. It argues that design should extend beyond usability to include strategic thinking and idea management, emphasizing the need for multidisciplinary collaboration to tackle complex challenges effectively.

This article explores the complexities of design within product organizations, questioning the label "product design" and its implications. It emphasizes the need for a clear understanding of design's unique value, the importance of collaboration, and the necessity of blending different thinking approaches to enhance innovation and effectiveness.