Ant Murphy outlines a five-step process for transforming feature lists into outcome-oriented product roadmaps. The steps include gathering existing ideas, extracting narratives to explain the rationale behind features, prioritizing these narratives, mapping work to them, and finally defining measurable outcomes that align with broader business goals. This approach emphasizes the importance of a strategic roadmap over merely listing tasks.

The article emphasizes the importance of gathering insights before making decisions, arguing that proactive analysis leads to better outcomes. It discusses various strategies for identifying and leveraging insights effectively.