This article discusses how company-hosted dinners have replaced trade shows as the preferred B2B event format. It offers insights from event planner Sheena Badani on planning effective dinners, emphasizing the importance of strategic guest lists and venues. The piece highlights the value of authentic connections in a post-COVID, AI-driven landscape.

Top CMOs highlight the resurgence of events as a key marketing channel post-COVID, emphasizing the importance of having a strategic plan to ensure their success. Effective events require clear goals, alignment between sales and marketing teams, memorable experiences, and diligent follow-up to achieve meaningful connections and measurable ROI.