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This article discusses the critical role of UX teams in major organizational transformations, like an automotive company shifting to electric vehicles. It contrasts tactical UX teams, often viewed as less strategic, with strategic UX teams that lead initiatives and drive user-centered improvements across the organization.
Design is rapidly evolving due to AI, which is automating many tasks traditionally performed by designers. Design leaders must proactively shape the future of their teams by embracing AI tools, redefining roles, and fostering a collaborative environment to remain valuable in a changing landscape.