Andrew Vucko discusses the importance of motion design in branding, emphasizing that movement should reflect a brand's identity and strategy. He argues that a well-defined motion system can enhance recognition and engagement, setting brands apart in a crowded market.

This article explores how Gentle Monster creates a strong brand identity that resonates with consumers. It discusses various definitions of brand and emphasizes the idea that a brand exists in the minds of its audience. The piece offers insights into effective brand strategies and their financial impact.

This article discusses how generative AI is transforming brand identity systems from rigid, fixed assets to adaptable, flexible frameworks. It outlines the new role of designers as system architects who define rules and constraints rather than creating every individual asset. The piece emphasizes the importance of establishing a strong brand foundation and governance to ensure effective use of AI.

This article critiques Cracker Barrel's decision to drop its recognizable Old Timer logo, arguing that brands can successfully embody both old and new values. It emphasizes the importance of understanding core customers and retaining traditional elements that resonate in a modern context, using KFC's Colonel as a successful example.

The article discusses the recent rebranding of NABS, highlighting the new visual identity and strategic direction aimed at modernizing the brand and enhancing its connection with the audience. It emphasizes the importance of this rebrand in reflecting the organization's evolving mission and values.