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Banning the traditional content-first approach, a marketing leader emphasizes that distribution must be the primary focus in content creation. By prioritizing how content will reach the audience and addressing their needs, teams can ensure their efforts are effective and avoid producing content that fails to engage. The article advocates for integrating distribution strategy from the outset to drive meaningful engagement and results.

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The article discusses the importance of focusing on distribution strategies before finalizing product development. It emphasizes that having a solid go-to-market plan can significantly impact a startup's success, highlighting real-world examples and strategies used by successful operators.