States and private insurers are adding Medicaid and employer plan benefits for doula support to lower cesarean rates and preterm births. Companies like Pomelo Care and Maven Clinic vet certified doulas and handle billing and claims so providers can focus on patients.

Pediatric mental health startups like Brightline and InStride Health have emerged to address the increased demand for mental health services among children during and after the Covid-19 pandemic. While some startups have struggled, these two companies have expanded their services and adapted to the needs of families, particularly through telehealth. Challenges remain, including funding cuts and clinician shortages, but awareness around youth mental health is growing.