Young founders are shifting from traditional platforms like LinkedIn to TikTok for announcing funding rounds, using creative short-form videos to capture attention. Startups like Cluely and Hedra demonstrate how engaging content can go viral and attract investors in a saturated market.

John Rush shares 24 effective strategies for acquiring the first 100 users for startups, including techniques like cold emailing, social media outreach, offering free pilots, and leveraging podcasts and webinars. He emphasizes the importance of personalization and creativity in marketing efforts to engage potential users effectively.