Phia, a fashion tech startup co-founded by Phoebe Gates and Sophia Kianni, recently secured an $8 million seed round led by Kleiner Perkins, with notable investors including Hailey Bieber and Kris Jenner. Aiming to innovate in the $1.7 to $2.5 trillion fashion industry, Phia targets young women who seek efficient shopping solutions, leveraging AI technology for a modern retail experience.