Anymark offers tools for creating professional branding, including logos and brand kits, designed by experienced professionals. It provides a streamlined process for startups and founders to establish their identity with customizable options and commercial rights. Users can access pre-designed assets and revisions to suit their needs.

Brand distinctiveness is essential for early-stage ventures, yet designers often do not share in the value they help create. As markets become saturated, the necessity for a compelling brand narrative grows, emphasizing the need for creative professionals to have a stake in the companies they help build. This shift positions brand strategy as core to business success, rather than a secondary consideration.

Standards, a design software startup, has launched a new website showcasing brand systems from leading companies like Cash App and Mailchimp. Originating from a successful Kickstarter project by Pentagram designers, the platform has experienced significant growth and aims to enhance transparency and practicality in design systems.