1 link tagged with all of: startup-strategy + early-stage + product-launch
Click any tag below to further narrow down your results
Links
Nicolas Kopp, CEO of Rillet, explains how his team spent years in stealth testing with real customers before launching an ERP platform that just raised $100M in Series C funding. He breaks down his approach to execution, product strategy, and hiring in competitive markets.
- Stealth mode doesn't mean hiding from customers—Rillet ran micro-launches with production customers during development to get real feedback before the public launch.
- If you have a credible wedge product that leads to something bigger, use it; Rillet built a full platform instead because ERP requires breadth to compete, but messaging focused on a specific segment (SaaS/AI companies) helped with positioning.
- Hiring at a high bar early on is a flywheel effect—early quality hires shaped the company's culture and product, which then attracted better talent, even though it meant slower hiring in the beginning.