Implementing a video-first employee-generated content (EGC) strategy can enhance brand authenticity, boost employee engagement, and attract top talent. By training employees on video creation and establishing clear guidelines, businesses can effectively showcase their culture and connect with audiences in a relatable manner.

A recent survey reveals that social media significantly influences shopping decisions, with over half of users inspired to make purchases after viewing content on platforms like TikTok and Instagram. To effectively convert shoppers, businesses should focus on creating 10 to 15 second informal, first-person recommendation videos, which have been shown to outperform other formats.