Social media is capturing the majority of digital attention, with video content significantly outpacing traditional TV viewership, according to a recent report. The findings highlight a continuing shift in consumer behavior towards online platforms, emphasizing the importance for brands to adapt their marketing strategies accordingly.

Elon Musk has announced plans to revive Vine's archive, sparking discussions about the potential for a new platform inspired by the beloved short-video service. This move comes amid Musk's broader ambitions in the social media space and the evolving landscape of video content sharing.