Julia Holmqvist outlines key steps for social media managers to kick off the new year effectively. She emphasizes the importance of capturing baseline metrics, including follower counts, engagement data, and top-performing posts, to inform future strategies.

Engaging with comments on your Instagram posts can increase your engagement by around 21%. Data shows that when creators respond to comments, their posts perform better, highlighting the importance of genuine interaction on the platform.

The article outlines five brand voice archetypes, emphasizing that while many brands aspire to be bold or chaotic, most should aim for a conversational tone. It argues that a confident, relatable voice fosters better connections and conversions. The piece critiques brands that attempt to adopt trendy voices without the necessary context or audience understanding.

This article explains how to conduct a social media competitor analysis, detailing its benefits and essential steps. It covers what to look for in competitors’ profiles and posts, helping you understand your market and improve your strategy.

This article argues that traditional billboard advertising often fails, especially in high-traffic areas like Times Square. It suggests a more effective strategy: feature real customers or employees on billboards to encourage social media sharing, thus turning them into brand advocates. The author provides a step-by-step guide for implementing this "billboard arbitrage" tactic.

The article discusses the social media strategy of Major League Baseball, highlighting how the league engages with fans through various platforms, promotes content, and adapts to trends to enhance its online presence. It emphasizes the importance of interactive content and fan participation in building a strong community around the sport.

The 2025 Content Benchmarks Report reveals crucial insights into social media performance trends, content preferences, and engagement strategies across various industries. By analyzing billions of messages and consumer surveys, the report provides actionable data to help brands refine their social strategies, enhance content quality, and focus on community engagement for better audience connection.

Being "chronically online" is detrimental for social media professionals, as it fosters unrealistic expectations and diminishes the quality of engagement. Instead of constantly scrolling for trends, social pros should focus on intentional and thoughtful content creation, drawing inspiration from diverse experiences outside of digital platforms. Prioritizing clarity and creativity over immediacy will lead to more meaningful social media strategies.

Proving the ROI of organic social media is crucial for social media managers to secure budgets and demonstrate business impact. This toolkit offers resources such as goal-setting templates, analytics tools, benchmark data, and presentation decks to help quantify and communicate the value of social media efforts effectively.

The content of the article is inaccessible and appears to be corrupted or improperly formatted, making it impossible to extract any meaningful information or summary from it. As a result, there are no discernible themes or points to convey.

Insights into Mark Zuckerberg and Facebook executives' perspectives on Instagram prior to its acquisition reveal strategic motivations and expectations surrounding the purchase. Their comments highlight the platform's potential for growth and integration within Facebook's ecosystem, underscoring the importance of visual content in social media.

Tesla is employing a bold and edgy approach to social media marketing, aiming to revitalize its brand image amid ongoing challenges and criticisms. The strategy includes engaging content and provocative campaigns designed to capture attention and re-establish a positive connection with consumers.

Reposting high-performing content can significantly boost engagement, as demonstrated by Stanford University’s reshare of a past video that garnered 3 million views after initially reaching 100,000. The effectiveness of this strategy is enhanced by varying the captions to suit the context of the repost. Content creators are encouraged to recycle their successful posts, especially in alignment with current events.

The article discusses various types of social media content that brands can utilize to engage their audience effectively. It highlights the importance of diverse content formats, including images, videos, polls, and user-generated content, to enhance interaction and reach. By leveraging these different content types, businesses can improve their social media strategy and foster a loyal community.